Tourism
Tour product launch from scratch
From idea to full capacity in one season: brand, website, ad campaigns.
Challenge
Baikal Memories was a completely new tour product with no brand recognition, no website, and no established customer base. The team needed to go from concept to full bookings within a single season — a tight timeline that left no room for trial and error.
Our approach
We executed a full-cycle launch: brand identity and positioning, conversion-optimized website, and a multi-channel digital advertising campaign. We focused on high-intent search traffic combined with visual storytelling on social media to build desire. Rapid iteration on creatives and landing pages based on real-time data allowed us to achieve full capacity ahead of schedule.
Results
100% capacity in the first season
6x traffic growth
Systematic scaling
Discuss partnership
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