Banking
Business development for an Islamic bank
Comprehensive business development: marketing strategy, sales system, client acquisition for Kyrgyzstan's first Islamic bank with 28 years of history.
Challenge
EcoIslamicBank is Kyrgyzstan's first Islamic bank with 28 years of history, yet faced stagnating growth. The bank needed to modernize its marketing approach, build a systematic sales process, and attract new depositors in a market where Islamic banking principles are not widely understood by the general public.
Our approach
We took a comprehensive business development approach: developed a marketing strategy that educated the market on Islamic banking benefits, built a modern sales system with CRM integration and lead scoring, and launched targeted campaigns to attract depositors. We focused on building trust through transparency, Sharia compliance messaging, and community engagement.
Results
Growth in attracted deposits
New sales system
Higher inquiry conversion rates
Discuss partnership
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