Residential homes
Marketing for premium real estate
Comprehensive marketing for a high-ticket project: strategy, channels, lead qualification.
Challenge
Residence 15 is a premium residential homes project with a high average deal size and a narrow target audience. The challenge was reaching qualified buyers in a niche segment where traditional mass advertising is inefficient, and every unqualified lead wastes the sales team's time.
Our approach
We developed a targeted marketing strategy focused on reaching high-net-worth individuals through precision digital channels, premium content, and a multi-stage lead qualification system. Every inquiry was scored before reaching sales, ensuring the team only spoke with genuine prospects. We optimized campaigns for cost per qualified lead rather than raw volume.
Results
Marketing ROI above 270%
Lead qualification system
Customer acquisition cost within project economics
Discuss partnership
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