Boutique full-service marketing agency for mid-size and enterprise businesses.

We take over your entire marketingStrategy. Execution. Results.

Strategy, execution, and management for companies that need a partner, not a vendor for isolated tasks.

Who we help

We work with companies where marketing is a strategic function

Our clients are mid-size and enterprise businesses that need a partner responsible for the entire marketing function, not a vendor for isolated tasks.

Our clients

Manufacturing companies

Companies with their own production that need systematic market engagement

Developers & construction

Projects with long sales cycles and high average deal size

B2B with long sales cycles

Complex products, tender processes, need to build trust

National service companies

Branch networks, multi-channel presence, unified strategy across geographies

What we solve

Build marketing systematically

Move from ad-hoc activities to a managed system with clear economics

Replace vendors with one partner

Unified strategy instead of fragmented efforts across multiple agencies

Scale the business

Enter new markets and audiences with a proven model

Strengthen your marketing team

Add strategic expertise and expand your internal team's capabilities

Sound familiar?

Marketing is disconnected from strategy

Activities exist, but there's no unified plan tied to business goals

Too many vendors, no control

Everyone does their part, but no one sees the full picture

No transparency in results

Reports exist, but there's no real understanding of business impact

Marketing depends on people, not processes

When the marketer leaves, everything is lost

Yuriy Volkov

Yuriy Volkov

Founder & strategist

  • Personally develops strategy for each client
  • Deep dive into business model and economics
  • Limited number of clients for maximum quality

Founder

The founder is personally behind every project

Good marketing starts with understanding the business. Not with setting up ads.

Founder of Effecton. Personally responsible for every client's strategy. Builds marketing as a system, not a set of activities.

How we work

We don't sell individual services. We take over your marketing end-to-end — from strategy to execution. And help deploy AI at the infrastructure level.

Marketing partner

Full marketing management. Strategy, execution across all channels, analytics and optimization. We become your outsourced CMO and marketing team.

  • Marketing strategy aligned with business goals
  • Management of all channels: digital ads, SEO, content, communications
  • End-to-end analytics and monthly reporting
  • Coordination with sales and other functions
  • AI automation of marketing processes

Strategy session + roadmap

Deep audit of your current marketing and a detailed plan for 6-12 months. For companies that want to understand the situation before committing.

  • Audit of channels, funnel, competitors, and positioning
  • Marketing financial model: unit economics, budgets, forecasts
  • Roadmap with priorities and KPIs
  • Recommendations on team and tools

Marketing team reinforcement

For companies with an in-house marketing team that needs strategic expertise and additional resources.

  • Strategic consulting and review
  • Launch and management of specific channels
  • Implementation of systems and processes
  • Training and mentoring

AI & infrastructure

We design AI architecture for your business and provide the full cycle: from deployment strategy to hardware supply.

  • AI architecture: scenarios, prioritization, pilots
  • AI agents for marketing, sales, and operations
  • Dell server infrastructure (PowerEdge XE, Dell AI Factory)
  • Cisco AI networking (Nexus, Silicon One, Hyperfabric)
  • On-premise AI: from design to commissioning

AI for business processes

We design and deploy AI solutions that accelerate marketing, sales, and operations.

AI solutions

  • Marketing AI agents: content generation, reports, hypotheses
  • Sales assistants: lead qualification, proposals, objection handling
  • Operational AI: SOPs, knowledge base, quality control

Deliverables

  • AI architecture: scenarios, prioritization, risk assessment
  • Pilot 1-2 use cases and production rollout
  • Integration with existing business systems

AI infrastructure

We supply and deploy hardware infrastructure for enterprise AI from global leaders. Full cycle: from design to commissioning.

Dell Technologies

Dell PowerEdge XE

GPU servers for model training and inference. NVIDIA Blackwell support, up to 256 GPUs per rack. Air and liquid cooling.

Dell AI Factory

Full enterprise AI stack: compute, storage, networking. NVIDIA AI Enterprise integration. Up to 62% more cost-effective than cloud inference.

Dell AI Data Platform

AI data management: preparation, storage, access. Integration with NVIDIA and Elastic.

Cisco

Cisco Nexus Hyperfabric

Fully integrated AI infrastructure: network + compute + GPU + storage. Cloud-managed, NVIDIA ERA-compliant. Deployment in minutes.

Cisco Silicon One G300

102.4 Tbps switching silicon for AI clusters. 100% liquid cooling, 70% energy efficiency improvement.

Cisco Nexus 9000

Switches for AI-ready data centers. 400/800GbE support, NVIDIA Spectrum-X integration.

Our platform

Marketing Hub

Every client gets access to Marketing Hub — our platform for marketing management. Strategy, budgets, tasks, and analytics in one place.

  • Unified dashboard: strategy, budget, tasks, analytics
  • Transparency: you see everything we do in real time
  • AI assistant for marketing data
  • KPI tracking across all channels
  • Integration with your systems

Transparency for clients

You see everything: every task, every dollar of budget, every result. This is our transparency standard.

Quick marketing audit

Answer 5 questions. We'll prepare a brief analysis and suggest a partnership format.

What you get

  • Brief analysis of your current situation
  • Recommendations on partnership format
  • Invitation to a strategy session

Diagnostic

Quick marketing audit

Answer 5 questions. We'll prepare a brief analysis and suggest a partnership format.

Case studies

Comprehensive marketing approach: challenges, solutions, results.

Marketing system for a developer

Real estate

Marketing system for a developer

Built a comprehensive system: positioning, landing pages, ad campaigns, sales analytics.

StrategyDigital advertisingAnalytics
  • Marketing ROI above 300%
  • Steady flow of qualified leads
  • Transparent funnel from click to deal
hrustalnipark.ru
Marketing for premium real estate

Residential homes

Marketing for premium real estate

Comprehensive marketing for a high-ticket project: strategy, channels, lead qualification.

StrategyDigital advertisingAnalytics
  • Marketing ROI above 270%
  • Lead qualification system
  • Customer acquisition cost within project economics
residence15.ru
Tour product launch from scratch

Tourism

Tour product launch from scratch

From idea to full capacity in one season: brand, website, ad campaigns.

BrandWeb developmentDigital advertising
  • 100% capacity in the first season
  • 6x traffic growth
  • Systematic scaling
baikalmemories.ru

How we work

01

Discovery & deep dive

We study your business, market, competitors, and current marketing. We hold a strategy session with leadership.

02

Strategy & roadmap

We build a marketing strategy with goals, channels, budgets, and KPIs for 6-12 months.

03

Execution & management

We launch and manage all marketing channels. Weekly status updates, monthly reviews.

04

Optimization & scaling

We analyze results, scale what works, and deploy automation and AI.

Discuss partnership

Tell us about your company and goals. We'll respond within one business day.

How it starts

We typically start with a strategy meeting (30-60 min). After that — a proposal for the partnership format.